Buying guides, how-tos, and strategy.
Practical insights from across the Imprimo Group network — written by the people who run the press, manage the campaigns, and ship the work.
How to Buy Print That Looks Premium (Without Paying Premium Prices)
The right paper stock, finish, and binding can transform commodity print into materials that signal a serious brand. Here is how to spec print that looks premium without blowing the budget.
Read article →EDDM 101: A Local Business Guide to Direct Mail
Every Door Direct Mail (EDDM) is the most accessible direct mail program for local businesses — no mailing list required, postage cuts of up to 60%, and rapid neighborhood saturation. Here is how it actually works.
Read article →The Multi-Brand Marketing Toolkit: Why Specialists Beat Generalists
Most growing companies hit a point where their generic print vendor stops keeping up with the work. Here is why specialty brands beat generalists, and how to assemble a marketing toolkit that scales with your business.
Read article →Tell us about your next print or marketing program.
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