VII · CREATIVE · Imprimo Group Capability

Brand Identity & Creative

Logo work, brand systems and creative production for brands at every stage — from a logo refresh to a complete identity rebuild.

Most businesses don’t have an in-house designer for the routine creative work their brand requires. The old logo file that needs vectorizing for new applications. The dated brand mark that needs modernizing. The complete brand identity refresh after a rebrand or acquisition. The print-ready file prep that turns a marketing team’s design into something a press can actually run.

Imprimo Group’s brand identity capability handles all of it with the production-design discipline that comes from working alongside our print operations. Files arrive print-ready. Brand standards are documented. Multi-format exports cover every application — print, digital, social, signage, apparel, packaging.

Logo Tune-Up is our dedicated brand for logo work and identity refinement. For the broader creative production behind multi-brand corporate marketing — collateral design, brand guidelines, multi-format asset libraries, and the design support that keeps our other brands running — our in-house design team coordinates across the full Imprimo Group portfolio.

What we deliver

  • Logo vectorization (raster to vector AI/SVG/EPS)
  • Logo file cleanup and refinement
  • Logo refresh and modernization
  • Full logo redesign (multiple concept rounds)
  • Brand identity packages (logo + colors + typography + guide)
  • Logo color variants (color, black, white, knockout)
  • File format conversion (AI, PNG, JPG, SVG, EPS, PDF)
  • Print production prep (spot colors, bleed, registration)
  • Personal brand logos (real estate agents, consultants)
  • Marketing collateral design

Delivered by

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